Tuesday, February 12, 2008
Rhetoric on the Town ... Day 1
One of the most interesting presentations for me today was Tony's. The billboard for the magazine The Economist was very clever and funny. A billboard like that would definitely get my attention. I love the picture of a person walking by and a light bulb lighting up over their head. This is good advertising. And it appeals to everyone because as we talked about in class, everyone wants to have good ideas, and everyone wants that light bulb to go off in their head. I also thought that the advertisement for the neighborhood was interesting. I have never really thought of these advertisements as being examples of rhetoric until recently. So this unit has been an eye-opening experience for me.
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1 comment:
Kendal-
I agree that the two pictures that Tony used of The Economist billboard had good rhetorical appeal. It was very effective because it would definitely attract people’s attention since it’s flashing on and off. It’s also a nontraditional way of advertising something. Since it’s at eye level, people can also easily see it up close and personal.
This is a more obvious place for rhetorical appeal to be since it is a billboard and billboards are designed to advertise something. A billboard has to promote something and appeal to the audience otherwise it is not effective at all. On the other hand, all a store has to do is put up a sign with its name on it and then just let the customers walk right in. The billboard has to use rhetoric to get the message across and make people take a certain action (whether it’s to shop somewhere or buy something).
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